L'ATELIER SCANDINAVE.
CLIENT
L'ATELIER SCANDINAVE
DATE
2019
SERVICES
Social Media assets • Website assets • Photographer • Creative business consultancy
INDUSTRY
Retail
The challenge:
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Creative storytelling for the social media posts that enhances the brand's core concept: Scandinavia in Paris. A storytelling that speaks to the feelings of the followers and generates conversion.
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Photoshooting in Paris to promote clothes, shoes, and accessories.
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Creative social media storytelling. This gave birth to the Cinderella shoes in Paris with the adventure of the brand's golden sandals.
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Business consultancy: help the brands transition from physical store to having a larger focus on online leads, the website and online marketing.
FASHION SHOOTS FOR INSTAGRAM.
HAPPY BREAKFEAST FROM L'ATELIER SCANDINAVE. 😊
Here we focused on creating an ambiance around the Parisian store's different Scandinavian retail products with the store as the setting. We showed how a typically cozy (the famous "hyggelig") Danish/Swedish coffee break looks like with cinnamon roles and hot coffee.
Here we took model photos of the clothing, shoes, and accessories in and around L'Atelier Scandinave store. These model photos create a high-end fashion vibe with the different Scandinavian brands sold by the store besides their own sho brand: L'atelier Scandinave.
Having a human model on photos to create an identification on the Social Media has a high conversion (interaction with likes & potential website visits) since the followers and leads can easily identify themselves with a human being.
Here we focused primarily on representing indoor shoes with a beautiful wood floor setting. Again to create a Nordic ambiance and promote the indoor shoes.
Here we had a lot of fun shooting these small elves inside the shoes to create the ambiance of Nordic Christmas and bringing some extra fun into the branding.
WALKS IN PARIS.
