VIILADIAMANTS.
BRAND
VILLADIAMANTS
DATE
2019
SERVICES
Naming • Strategy • Brand Identity Packaging • Print• Digital
INDUSTRY
Real Estate
The challenge:
Example of what we can do:
The concept was to make a website promoting the rent and sale of French villas in the south of France, with a luxury branding.
The colors are dark and elegant to accompany a fresh style while matching the real estate market.
The website has been built with simplicity; the user must quickly and easily find the villas that interest him in the chosen which district, thanks to the interactive map indicating where the available villas are.
To simplify access to information and improve customer service, we consider it worthwhile to display agency or commercial managers on the homepage to give an image of proximity.
Overall, the site is in line with the market standard. However, the brand image strives to distinguish itself by its warm combination of villas in the south of France with the noble and refined elegance of luxury specific to the world of villas.
The website has been built with simplicity; the user must quickly and easily find the villas that interest him and in which district, thanks to the interactive map indicating where the available villas are.
To simplify access to information and improve customer service, we consider it worthwhile to display agency or commercial managers on the homepage to give an image of proximity.
Overall, the site is in line with the market standard. However, the brand image strives to distinguish itself by its warm combination of villas in the south of France with the noble and refined elegance of luxury specific to the world of villas.
The logo has been made to represent an elegant mix of cold chic from the house and Diamant from the real estate and life industry with the warmth of life in the south of France with the palm tree on the top.
The gray-brown color represents the rock that contains the diamond (the kimberlite) before being extracted, symbolizing the villas' sturdy and the quality behind the appearance.
